Explain the relationship before the reward.
A partner recruitment page should make the working relationship understandable. The incentive is one part of that explanation.
Say who the program is for
A prospective partner needs enough information to decide whether the opportunity fits their audience and business.
Describe the actual steps
Use the process and terms you have approved. Explain what happens after an application, what partners are asked to do and where they can ask questions.
Keep terms consistent
Recruitment pages and onboarding material should describe the same program. We write and edit that communication from the information you supply; we do not administer payouts or write legal terms.