PAYOUT CAMPAIGN DIRECTIONCampaign planning fees

GIVE YOUR
PARTNERS
A PLAN.

The audience, the message and the content for a partner-led campaign, organized around an offer you have already agreed.

PUT THE CAMPAIGN IN ORDER

AUDIENCE

Who are the partners reaching?

THE WORK

From partner audience to launch

Partner audiences

Define the types of partners and audiences that fit the offer, and the reasons each would take part.

Campaign direction

Set the message, creative direction and sequence for a partner-led launch or promotion.

Social content planning

Map the posts, themes and supporting material partners need to explain the offer consistently.

Campaign planning

Before the campaign

Partner marketing and campaign planning around an offer you have already agreed. We define partner audiences, shape campaign messaging and creative direction, and plan the social content and launch priorities that help everyone work from the same brief.

01Campaign approach

The brief before a partner campaign

Partners can share the same offer without addressing the same audience. A useful campaign brief makes room for those differences while keeping the central message and launch sequence clear.